I managed ongoing evergreen influencer campaigns at Diggs, where the focus was on maintaining consistent brand presence through long-term collaborations. While the strategy evolved around incorporating more lifestyle creators, the campaigns had less fluctuation in terms of overall direction. I was responsible for acquiring influencers such as @ollasheee, @a_littlemango, and @manasuzukiii, expanding the brand’s reach to a broader, lifestyle-focused audience.

For the Spring Pupcicle campaign at Diggs, I focused on securing influencers and creators within the food space to highlight the unique, dog-friendly frozen treats. The campaign aimed to collaborate with these creators by tying in a fun and engaging element: having them create custom Groov recipe treats for their dogs. I identified and secured key influencers whose audience aligned with the pet and food community, driving awareness and excitement around the campaign.

Understanding that we rely on influencer content for our paid media strategy, I also proposed incorporating interior designers with pets. Their well-curated, stylish spaces offered ideal backdrops for visually striking content, enhancing the overall aesthetic and effectiveness of the campaign. This approach helped us achieve a higher-quality, more engaging campaign that resonated with both design and pet-loving audiences.